Who Are We?
BimaKavach is reimagining how Indian businesses access protection, with technology, speed, and simplicity at the core of everything we do.
We proudly serve 4,000+ companies, including names like LG, The Whole Truth, Godrej Korber, CleverTap, Wrong, and SuperYou, and are backed by top investors like Waterbridge, Blume, Arali, and Eximius.
Our mission? To safeguard every Indian business by 2047.
Our mindset? Bold, fast-moving, and customer-obsessed.
Join us at BimaKavach and be part of a once-in-a-generation opportunity to reshape how insurance works for millions of businesses. Bring your expertise, curiosity, and ambition and help build the future of SME insurance in India.
Job Overview:
We're looking for an SEO Content Specialist who lives at the intersection of storytelling, search strategy, and business growth. Someone who can craft content that not only ranks but converts. Turning complex insurance concepts into compelling narratives that drive organic traffic and build brand authority. This isn't a "stuff keywords and hope for the best" role. It's about building content that makes BimaKavach the go-to voice in Commercial Insurance.
What You'll Do
- Write and optimize SEO-driven content for blogs, landing pages, case studies, and web copy that ranks high and converts visitors into leads.
- Conduct keyword research and competitive analysis to identify content opportunities that drive meaningful B2B traffic.
- Collaborate with our Growth and Design team to create integrated campaigns that amplify organic reach.
- Optimize on-page SEO elements, meta tags, headers, internal linking, and content structure, to boost SERP performance.
- Optimise content for AI-powered search platforms like ChatGPT, Perplexity, and Gemini to capture traffic from conversational queries.
- Develop and maintain a content calendar aligned with business priorities, product launches, and industry trends.
- Identify and tap into unconventional channels like Reddit, Quora, and Instagram to build brand authority and drive referral traffic.
- Transform complex insurance concepts into accessible, engaging content that speaks to CFOs, founders, and decision-makers.
- Track and analyze content performance, running experiments to improve rankings, traffic, and engagement.
- Stay ahead of SEO trends and algorithm updates, adapting strategies to maintain competitive advantage.
What We're Looking For
- 2–4 years of experience in SEO content creation and optimization (B2B experience preferred).
- Strong portfolio showcasing high-performing SEO content with measurable traffic and ranking improvements.
- Expertise with SEO tools like SEMrush, Ahrefs, Google Analytics, and Search Console.
- Excellent writing skills with the ability to simplify complex topics without losing substance.
- Understanding of B2B buyer journeys and how content fits into different funnel stages.
- Experience with CMS platforms like WordPress, basic HTML, and content optimisation best practices.
- Bonus: Knowledge of insurance, fintech, or complex B2B industries.
Why Join Us
- Shape the content strategy for India's fastest-growing Insurtech brand.
- Work in a cross-functional team where your content directly impacts growth metrics.
- Build authority in a category-defining space, your words will educate an entire industry.
- Access to premium SEO tools and the freedom to experiment with cutting-edge strategies.
- Be part of transforming how millions of businesses think about and access protection.
